The masterclass is designed specifically for digital marketing professionals and agencies.
The masterclass delves into predictive modelling, a crucial component of modern digital marketing platforms with advanced analytics capabilities. These platforms autonomously collect and analyse data, including user behaviours, preferences, and interactions across various channels and devices
Participants will gain insights into how these platforms leverage descriptive analytics to review past marketing performances and use predictive analytics to forecast future customer behaviours.
These algorithms and statistical methods identify potential high-value customers, project sales trends, and determine optimal timings and locations for the digital campaigns that agencies manage for their clients and it's becoming an imperative for agencies to understand these platforms in more detail.
Understanding the underlying technology of AI and machine learning in digital marketing is something that clients are demanding more and more. Some agencies are actually losing clients because they have the misconcpetion that their incumbent agency is no longer as relevant as they once were, due to the rise of AI automation within the digital marketing platforms. Agencies that earn the GET AI READY certification position themselves in the top 1% of the industry, enhancing their ability to retain and attract new clients by standing out from the competition.
The GET AI READY Masterclass is led by Gez McGuire, a digital marketing expert with 20+ years of experience in paid digital advertising. As an international awards judge, author, and keynote speaker at the future of advertising, he specialises in AI-driven marketing. Gez holds an AI accreditation from the University of California, Berkeley, equipping him with deep expertise in AI’s impact on marketing. His insights help agencies stay competitive and future-proof in a rapidly evolving digital landscape.
Participating agencies will be awarded a professional certificate, which is securely stored on Blockchain to ensure its authenticity, security, and permanence. This innovative approach to certification eliminates the risk of forgery or misrepresentation, providing agencies with a verifiable, tamper-proof accreditation that can be easily shared with clients, prospects, and industry stakeholders.
The exclusive nature of the masterclass means that participation is strictly limited to just 1% of UK agencies each year, maintaining a highly selective and prestigious status. This intentional exclusivity ensures that every participating agency gains a unique competitive edge, standing out in an increasingly AI-driven marketing landscape.