Frequently Asked Questions

Who is the target audience for this masterclass?

The masterclass is designed specifically for digital marketing professionals and agencies.


The masterclass delves into predictive modelling, a crucial component of modern digital marketing platforms with advanced analytics capabilities. These platforms autonomously collect and analyse data, including user behaviours, preferences, and interactions across various channels and devices

What topics does the masterclass cover?

Participants will gain insights into how these platforms leverage descriptive analytics to review past marketing performances and use predictive analytics to forecast future customer behaviours.


These algorithms and statistical methods identify potential high-value customers, project sales trends, and determine optimal timings and locations for the digital campaigns that agencies manage for their clients and it's becoming an imperative for agencies to understand these platforms in more detail.

What are the benefits of attending this masterclass?

Understanding the underlying technology of AI and machine learning in digital marketing is something that clients are demanding more and more. Some agencies are actually losing clients because they have the misconcpetion that their incumbent agency is no longer as relevant as they once were, due to the rise of AI automation within the digital marketing platforms. Agencies that earn the GET AI READY certification position themselves in the top 1% of the industry, enhancing their ability to retain and attract new clients by standing out from the competition.

Who is leading the masterclass?

The GET AI READY Masterclass is led by Gez McGuire, a digital marketing expert with 20+ years of experience in paid digital advertising. As an international awards judge, author, and keynote speaker at the future of advertising, he specialises in AI-driven marketing. Gez holds an AI accreditation from the University of California, Berkeley, equipping him with deep expertise in AI’s impact on marketing. His insights help agencies stay competitive and future-proof in a rapidly evolving digital landscape.

What type of certification will I receive?

Participating agencies will be awarded a professional certificate, which is securely stored on Blockchain to ensure its authenticity, security, and permanence. This innovative approach to certification eliminates the risk of forgery or misrepresentation, providing agencies with a verifiable, tamper-proof accreditation that can be easily shared with clients, prospects, and industry stakeholders.

How exclusive is the masterclass availability?

The exclusive nature of the masterclass means that participation is strictly limited to just 1% of UK agencies each year, maintaining a highly selective and prestigious status. This intentional exclusivity ensures that every participating agency gains a unique competitive edge, standing out in an increasingly AI-driven marketing landscape.

AI Doesn’t Replace Agencies!

Why settle for ordinary when you can lead the way!

Running a business is challenging enough without having to worry about whether your PPC campaigns are delivering the results you need. 

You deserve someone who understands that every click and conversion isn’t just a number - it’s a step toward your goals, your vision, and your success. 

Why settle for ordinary when you can lead the way!

Stand Out From The Crowd 

Showcase Your Agency 

Retain and attract clients better than your competitors:

Why not elevate your agency into the top 1% of elite agencies in the UK and become future proof?

AI Ready Agencies don’t lose clients - they win them. 

Imagine the impact of telling prospects that you’re one of the top 1% of elite agencies in the UK carrying this accreditation.

When you become an AI Ready Agency, you go beyond just doing great work - you’re making headlines. 

Your agency gets recognised, celebrated, and endorsed as a leader in the field. 

That’s powerful PR that builds your reputation and opens doors to even bigger opportunities.

Book Online Now

Your Goals: My Priority!

Retain and attract clients better than your competitors:

Why not elevate your agency into the top 1% of elite agencies in the UK and become future proof?

AI Ready Agencies don’t lose clients - they win them. 

Imagine the impact of telling prospects that you’re one of the top 1% of elite agencies in the UK carrying this accreditation.

When you become an AI Ready Agency, you go beyond just doing great work - you’re making headlines. 

Your agency gets recognized, celebrated, and endorsed as a leader in the field. 

That’s powerful PR that builds your reputation and opens doors to even bigger opportunities.

GET AI READY

EMPOWER. TOMORROW. TODAY.

Be an irreplaceable partner, not an expendable expense.

🚀
Stand Out in a Crowded Market 

Show clients that your agency isn’t just keeping up but leading the charge with AI and predictive modelling knowledge.

📅
Prove Your Long-Term Value 

As an AI-accredited agency, you’ll provide insights, precision, and outcomes your clients can’t achieve on their own - making you indispensable to their success. 

🔍
Attract the Clients You Deserve 

Elevate your reputation and appeal to forward-thinking businesses looking for innovative, future-ready partners to drive their growth.

Register Your Interest Now
PPC consultant reviewing Google Ads performance data

It’s not just competition between agencies anymore: It’s agencies versus automation 

The marketing world is changing - fast. 

AI is everywhere, and many clients now believe they don’t need agencies like yours anymore.

They think they can do it all themselves, running campaigns with AI tools, bypassing the expertise and strategic value that agencies have always brought to the table.

This misconception has created new challenges for agencies. 

Clients question your worth and your role. 

Some believe they can achieve the same results without you.

The Program Overview 

Better Conversions, Smarter Spend 

The Program Overview

PPC consultant reviewing Google Ads performance data

1.

Course Overview 
A brief overview of what will be covered during the day.

The Intersection of Machine Learning & Digital Marketing
Why it's a game-changer and the potential it holds.
 

2.

Deep Dive into Descriptive Analytics 
Its purpose and the depth digital marketers should understand.

Clustering and Affinity Groups 
How they work in digital marketing and advanced data visualisation techniques.

Case Study & Group Discussion
Real-world digital marketing scenarios where descriptive analytics played a pivotal role.

3.

The Power of Predictive Analytics
A deeper understanding of its importance in forecasting and decision-making.

Leveraging Predictive Modelling to Pinpoint Customer Segments and Anticipate Future Action
Classification Models and Regression Models and their relevance to digital marketing.

Evaluation and Overfitting
The two elements in place with predictive analytics to ensure accurate their data-driven insights.

5.

Demystifying Prescriptive Analytics
Understand its role in offering actionable recommendations.

Understanding Decision Variables and Outcome Variables. 
The input variables that make the magic happen.

AI Decisioning vs Predictive

Predictive models make predictions. They tell you, ‘This person will churn with a high probability.’ But they don’t tell you what action to take.

4.

Revolutionising Ad Campaigns with ML
How machine learning is changing the game in PPC, programmatic buying, dynamic pricing, etc.

Real-world Applications & Case Studies
Diving deep into actual platforms leveraging ML for better results with multi-arm bandit.

The Modules That Will Transform Your Agency

The Modules That Will Transform Your Agency 

Adjust Smart Bidding: Fine-tuning tCPA and tROAS models to focus on profitable customer acquisition.


Dynamic Audience Updates: Refining audiences with advanced segmentation, such as excluding low-value converters or building lookalike audiences of high-LTV customers.

6.

Live Interactive Quiz
Covering each module to ensure each participant gets the most out of the masterclass.

6.

Live Interactive Quiz
Covering each module to ensure each participant gets the most out of the masterclass.

Date:

Friday, March 28th, 10am UK

Format:

Live virtual class on Zoom with interactive Q&A

Class Duration:

10am - 3pm

Price:

£1,500 per agency: up to 5 team members

Get Started: Register Your Interest Now

Register your interest now.

No obligation

Only 25 agency seats available

Class Details and Enrollment Options

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Register your interest  now.

Only 25 agency seats available 

COUNTDOWN TO THE NEXT LIVE ONLINE MASTERCLASS

Class Details and Enrollment Options

As an accredited AI strategist from the Berkeley Institute in California I also understand the complexities of the machine learning working behind your PPC campaigns.

An award winning digital marketer with over 20 years' dedicated experience, now working at the forefront of blending AI adoption & machine learning with human intelligence to deliver exceptional digital marketing results to a Global client base.

Let's achieve great results! 

Meet Your Trainer

Meet Your Trainer 

As the keynote speaker at The Future of Advertising 2022, I was at the forefront of exploring how artificial intelligence is reshaping the advertising landscape. 

This event was a gathering of thought leaders and innovators, all focused on the cutting-edge applications of AI in marketing. 

As the keynote speaker at The Future of Advertising 2022, I was at the forefront of exploring how artificial intelligence is reshaping the advertising landscape. 

Imagine your agency being showcased as one of the top 1% elite UK agencies—endorsed by GET AI READY and presented to over 100,000 marketing managers and directors

Our bespoke outreach campaigns are tailored to your agency’s strengths, targeting the industries and companies that matter most to you.

Redefine Your Agency’s Role :

From enhancing your credibility as an AI-driven leader to driving new business opportunities, our support ensures your agency stands out. 

Ready to elevate your agency, attract new clients, and lead in AI-driven marketing? 

Partner with GET AI READY and let us take your success to the next level. 

Transform your agency today.

We’ll position you as forward-thinking innovators in the digital marketing space.

GET AI READY

EMPOWER. TOMORROW. TODAY.

Do you want to change the narrative today?

By becoming an AI Ready Agency, you can easily flip the narrative.

Position your agency not as an option, but as an indispensable partner in your clients' success. 

With our accreditation, your agency will stand out from the crowd, outpacing competitors by attracting and retaining clients more effectively. 

Elevate your agency into the top 1% of elite UK agencies and future-proof your success. 

Why settle for ordinary when you can lead the way?

Do you want to change the narrative today?

Position your agency not as an option, but as an indispensable partner in your clients' success. 

With our accreditation, your agency will stand out from the crowd, outpacing competitors by attracting and retaining clients more effectively. 

Elevate your agency into the top 1% of elite UK agencies and future-proof your success. 

Why settle for ordinary when you can lead the way?

Leading the Future: Join the Top 1% with our AI Accreditation! 

Gain exclusive recognition as an AI-accredited agency in the top 1% of the industry. 

Showcase your expertise in AI-driven marketing to attract and retain high-value clients. 

Stay ahead with AI knowledge to lead in a competitive, evolving landscape. 

Use our endorsement to open doors to new opportunities & scale your business. 

Leading the Future: Join the Top 1% with our AI Accreditation!

Gain exclusive recognition as an AI-accredited agency in the top 1% of the industry. 

Showcase your expertise in AI-driven marketing to attract and retain high-value clients.

Stay ahead with AI knowledge to lead in a competitive, evolving landscape. 

Use our endorsement to open doors to new opportunities & scale your business. 

Register Your Interest Now

BOOK ON ONE OF OUR UPCOMING ONLINE MASTERCLASES

Ready to start?

Begin your journey to a revolutionised client relationship today

BOOK NOW

FRIDAY 28th FEBRUARY 2025  -

90% FULL

Live virtual masterclass

10am  - 3pm

Held on Zoom with interactive Q&As

Live quizzes after each module

Guaranteed certification

FRIDAY 28th MARCH 2025  -

NOW TAKING BOOKINGS

Live virtual masterclass

10am  - 3pm

Held on Zoom with interactive Q&As

Live quizzes after each module

Guaranteed certification

Grosvenor House, St Paul's Square, Birmingham B3 1RB

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FEBRUARY 2025: 90% FULL

NOW TAKING BOOKINGS FOR MARCH

Gez McGuire: Award-Winning Digital Marketing Consultant & Industry Leader


- 20+ years of digital marketing expertise, delivering exceptional results for brands like Virgin Care across Google, Facebook, and LinkedIn.

- Among the first 50 individuals in the UK to achieve Google Ads accreditation (2004), setting the foundation for a career at the forefront of paid media.

- International awards judge for the Performance Marketing Awards, recognising excellence in digital advertising and performance marketing.

- AI Accredited (UC Berkeley, 2020) - one of the first UK digital marketing consultants to gain an AI accreditation, setting him apart as a thought leader.

- Keynote speaker at major industry events, including The Future of Advertising - London 2022.

- Masterclass pioneer in Google Ads since 2008, delivering training for organisations including The Open University.

- Featured in publications including The Drum, UK News Group and Elite Business.

 
MCG Digital Media: A Trailblazer in Digital Marketing 


- One of the first Google Premier Partners (London, 2016), recognised for excellence in PPC and digital strategy - reserved for the top 3% of agencies.

- Google’s exclusive interactive book, designed specifically for MCG - reserved for only the top 1% of agencies in the UK.

- Award winning PPC consultancy



The GET AI READY masterclass

With AI reshaping the industry, GM’s ‘Get AI Ready’ masterclass empowers agencies to adapt, differentiate, and future-proof their strategies. Designed for agencies looking to retain clients, enhance pitches, and showcase AI expertise, this program delivers the competitive edge needed in today’s market.

Gez originally gained his AI accreditation in order to stand out in a crowded market as he now operates as a specialist freelance consultant.

Working directly with his own clients and collaborating with digital agencies across the UK & Ireland, he has witnessed first-hand how AI is challenging traditional agency roles in digital marketing.

Drawing on decades of experience in digital marketing and deep expertise in AI and machine learning, he created the Get AI Ready masterclass - a program designed to help agencies position themselves as AI-ready, future-proof, and relevant. Thus allowing the to retain clients and stand out in competitive pitches.

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